Logo and character design for a small specialty coffee bar in Belgrade. The main character, Marty, is inspired by the owners' real-life dog
The dog character's simple shape allows easy transformation into various materials and techniques, offering broad style freedom. This adaptability supports multiple interpretations, including 3D, LEGO, bricks, cookies, and ASCII art, keeping the character recognizable and engaging across diverse contexts
Branded stickers and sticker packs, postсards, menus, cup stamps, and coffee bag labels were created
Of course, we wanted to create signature sweets. For this, a unique cookie cutter was designed
A favorite part of the project was the glowing sign shaped like the dog. The power cable playfully extended from the butt
Special thanks to Stas and Lena Sheryakova
The General Sans font is used in the project
Belgrade, september 2023
The General Sans font is used in the project
Belgrade, september 2023