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andplus that’s a fresh, mood-driven, and functional brand created for upgrading both your space and yourself within it


Utilitarian yet caring, self-ironic yet effortlessly stylish, andplus offers a growing lineup of skincare, makeup, home decor, electronics, accessories, and gifts you’ll want to keep for yourself
Together with the WSBL team, I developed the logo, functional packaging principles, including all essential label elements, and a set of playful illustrations to infuse the brand with character and charm. Based on this work, the WSBL team continues to scale these principles across an ever-expanding product range

Process
I came up with the idea of shifting the center of the plus sign during the night and sketched it with my finger in the notes app on my phone I spent a long time searching for the right logo idea, until it became clear that nothing works better than simply writing it out in a font Hey! It needs to be done in a minimalist way Looks like a fence Whoa whoa whoa! Here I was exploring the idea of creating graphics for different categories, but it turned out not to be needed If you add ™ to everything, it looks super solid, yeah A nice technique with cropping the symbol Yes, this one’s good Using kanji in my work can really lift my spirits Maybe we need a mascot? Nope Yeah, let’s make a boy and a girl with different emotions Working on category icons Guess where the decorations are here My personal pride is the flammable icon I couldn’t find high-quality symbols for safe candle use, so I had to draw new ones myself A set of wonky illustrations I redrew the instructions about the duck Maybe transparent plastic? What if we move all the information to the front side? Something about the lines—kind of cool, but they look more like hair stuck in a shower What if we make the bottle black? Maybe we should make it more fun and scatter the illustrations across the packaging? Yes Oh yes, I can make bubbles in 3D! Here we were exploring how the packaging would look with colorful contents


Something like a packaging labeling and branding system



And these are photos of the finished products

Designer & illustrator: Nikita Vasilevskiy
Mothers of Brand: Kate Polyakova, Kira
Romasheva
Photos provided by the client
The project features the Lab Grotesque typeface
2022-2023
Order andplus products at the Gold Apple store and follow them on Instagram, chao!
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