VkusVill package concept

I often mix up the cottage cheese mousse and the pear and whey dessert because they have the same label. This got me interested in designing a yogurt label without disrupting the manufacturing process

Then I realized how I would like to see a bottle of milk

I remembered how the company cares about the composition of the products, ensuring that they are made with high-quality ingredients and without any harmful additives. For them, what’s inside the product is what matters the most, and they take pride in being transparent about their manufacturing process. When you have nothing to hide, you can focus on creating a product that is both delicious and healthy

The idea is to showcase the composition of products in a large format, what they contain, using various media

Oh, and by the way, I'm totally into FamilyMart stores!

I still keep buying the cottage cheese mousse with pear