![](https://freight.cargo.site/t/original/i/65b9b6cacf3db7ea9779a2c423aabf1cf674a137b987851cba8f185b8da05d2f/nice-rice-rotation-logo.gif)
![](https://freight.cargo.site/t/original/i/4e632b8dc1c9b4bb1652c16a7f48a5a22abb1308ab25755205f6a99b21ca66ce/nice-rice-logo.png)
Nice Rice is a dark kitchen with Asian cuisine in Belgrade that uses AI to work out the dishes. The menu includes rice dishes, noodles, mochi, and even specialty beer. I created the logo, style, character, and packaging
![](https://freight.cargo.site/t/original/i/b6e6c4b01014dcba4561c26c4e25fc99ec42a927b83745f1e17f048ca8c519bd/nice-rice-2.jpg)
![](https://freight.cargo.site/t/original/i/9baf61f1202bdf9d4f77c85ab7f0fdda36bca56c6c8bb571bb24a877d2abc953/nice-rice-1.jpg)
![](https://freight.cargo.site/t/original/i/5e933764f3234344a0194355c29eec18ea87a9bed7fc0649d7592834e7b656ac/nice-rice-box-01.jpg)
![](https://freight.cargo.site/t/original/i/bab971671f34943d69e7858e05061401bb5b128c04224de6b2465415a7ead4d9/nice-rice-box-04.jpg)
![](https://freight.cargo.site/t/original/i/8a922f9d487fa0ea6494581d97aff8be90af49983863e45efbb196b3f54482bb/nice-rice-box-03.jpg)
![](https://freight.cargo.site/t/original/i/27cdfb2502fd4fa136175d5a2d5a66b3017a40393fab4637b08f3ef318b58b6a/nice-rice-box-02.jpg)
![](https://freight.cargo.site/t/original/i/47aa976ea7645782597068e86a40bf36c24885d180619ae15822aa9eaf8700a9/nice-rice-box-05.jpg)
![](https://freight.cargo.site/t/original/i/fd1a2f6a88e112e06841210e15c7d5f408da337f652f6b7a9966f1b4a328155d/nice-rice-box-06.jpg)
The logo has many compositional variations
![](https://freight.cargo.site/t/original/i/64004d851e051b1feedf27481c5ce392bd6c0f47742d4d9b8fe4a233bd541b86/nice-rice-4.png)
And the style elements include all sorts of plaques with the character integrated into them
![](https://freight.cargo.site/t/original/i/47e71b9fe80b2e225617939f7b220e3f6f6504079905292f02cfda62cf134ddf/nice-rice-9.png)
The original concept included a colourful branded bag, chopstick packaging, scotch tape and placemats
![](https://freight.cargo.site/t/original/i/e73aa1f62e39bd846643c152ae704abc324ac8e5c2da9a68cd5626a205e6abcd/nice-rice-8.png)
![](https://freight.cargo.site/t/original/i/e82aad69ed9b603ee3038b214ec5c4912e856c7c8f8060f127c786209ceadb2d/nice-rice-12.png)
![](https://freight.cargo.site/t/original/i/a02ddf8e79c5f98c064e5f81738e4a7ddc49970dce14922a5b4185d41646e6f6/nice-rice-11.png)
![](https://freight.cargo.site/t/original/i/32dbef7a38b9baef0acda7a8f72cb55cb67df6dd6921511ca14a5b7a3e48f06b/nice-rice-13.png)
![](https://freight.cargo.site/t/original/i/5fa7eef44307132ab704e9a40ebbb91090e4c0a7146725b75c9fe266f09e5527/nice-rice-3.png)
![](https://freight.cargo.site/t/original/i/e1294754e29ad39069194611c115bc9ee9eb2d616cbe8a2811b64ff97e122a92/nice-rice-10.png)
15.07.23