Every summer, we go kayaking with friends on the Lukh River, and every year I make merchandise for this event

For the 2024 collection, I wanted to create a bold, eye-catching graphic symbol, much like the one from 2022—something that stands out from a distance

This time, I opted for a fluid, biomorphic lettering style, a trend gaining popularity, embedding three Cyrillic letters representing the river's name. The shape echoes the river’s winding shores, while its volume and offset effect also capture the look of sandy shoals

T-shirt

It was released in black and sand colors

Each year, I challenge myself to push things further. The first T-shirts featured digital prints, then I started working with blank apparel, including hoodies, and experimented with screen printing. Later, the T-shirts were custom-made with branded labels, and I even used phosphorescent paint that glows in the dark

This time, I decided to create something entirely from scratch—a Japanese haori, a lightweight jacket with pockets. I found an open-source pattern and refined it to fit my vision

Haori

It was released in deepblue and sand colors. A loop for a carabiner is placed on the chest. A pre-production prototype, with the logo on the back upside down

Nice little extras that came with the set:

Process & Result