If we say — Harosh! It means "excellent", "cool" and "wow." The prototype of the character was Kirill Stepanov. And Kirill Stepanov loves to talk Harosh!

Maybe, maybe Harosh is a fashion magazine. Why not.

Or clothing brand.

With such a logo.

Or imagine the coolest hot dog brand. And everyone eats and shouts Harosh!

And Harosh, can mean enough.