If we say — Harosh! It means "excellent", "cool" and "wow." The prototype of the character was Kirill Stepanov. And Kirill Stepanov loves to talk Harosh!
Maybe, maybe Harosh is a fashion magazine. Why not.
Or clothing brand.
With such a logo.
Or imagine the coolest hot dog brand. And everyone eats and shouts Harosh!
And Harosh, can mean enough.